The Gaelic broadcasting organisation says they’re in need of "sustainable and long-term funding" to keep up with growing demand.

Stornoway-based MG ALBA recently published their annual report which showed growing numbers of interest in their online content, but also highlighted that a bigger budget is needed to keep delivering.

The report highlights the broadcaster’s overall television and digital content success with programmes like An t-Eilean and Hebridean Baker: Nordic Islands, as well as some online debuts such as Somhairle Spins, which went on to win the Prix CIRCOM award for Most Original and Innovative Programme, and Rudan Beaga Bòidheach.

However, it also highlights that financial pressures continue to present challenges across the broadcasting sector. 

MG ALBA Chair, John Morrison, said: "Gaelic content must follow our audiences to digital platforms. If we don't, we risk losing them forever.

“The success we've seen across digital content, learning platforms, live sport and award-winning productions demonstrates the appetite that exists for Gaelic media. The challenge now is ensuring we have the resources and long-term certainty needed to build on that success."

SpeakGaelic reached a milestone achievement as the platform gained over 100,000 followers on Instagram, while other successful initiatives include LearnGaelic and FilmG.

The report said that the broadcaster invested £10.5 million directly into commissioned content during the year, which led to 325 hours of MG ALBA-funded programming. They have new content accounting for 22% of BBC ALBA’s output, compared with 40% when the channel launched in 2008, while production inflation continues to place pressure on commissioning budgets.

While they’ve received greater support from the Scottish government for the year ahead, MG ALBA have said that sustainable, long-term funding remains essential if Gaelic media is to continue investing in new content, talent development and digital innovation.

Donald Campbell, Chief Executive of MG ALBA, said: "Audience habits are changing rapidly, and Gaelic media must continue to evolve alongside them. This year has shown encouraging growth across digital platforms while maintaining strong levels of audience appreciation."