Thousands of people across the world are seeing a stylish new documentary about the Harris Tweed cloth.
Made by Parisian Gentleman : the French voice of sartorial excellence, it was viewed almost 7,000 times in in its first three days on-line.
The Youtube Channel entitled Sartorial Talks has 36,000 subscribers.
The video called The Astonishing Story of Harris Tweed is almost 30 minutes long, with lots of landscape views as well as industry related images and interviews with key players from Harris Tweed Hebrides, such as Brian Wilson, Mark Hogarth, and Margaret Ann Macleod.
Also featured is Lorna Macaulay, chief executive of the Harris Tweed Authority, who says:” We were grateful to be introduced to Sonya (Glyn Nicholson) and Hugo (Jacomet) and their team by our colleagues at Harris Tweed Hebrides earlier this year.
“An invitation to visit our island home was extended, and the 'Astonishing story of Harris Tweed' film was one of the wonderful outcomes of their trip to the Outer Hebrides.
“Short stories, images, videos and insights into our industry are all things we try to share with you on a regular basis via our various social media platforms and we know, because you tell us so, how much you all enjoy them.
“May we suggest, on this wintery November day, that you fill your mug or glass with your favourite tipple (hot or cold), put your feet up for just 30 short minutes and take in this beautifully shot and hugely informative film prepared by the incredibly talented Parisian Gentleman : the French voice of sartorial excellence.
“If you appreciate the most stylish, classic, beautifully made tailoring, do take a further look on their YouTube channel.”
The video has had a great reception. Bobby Reed in Los Angeles says: “Wow, Hugo & Sonya, you've outdone yourselves on this one. Simply stunning, the depth and import of these vital crafts that make up the men's style world.
“You are helping to keep these gems alive and relevant in today's global market, littered with fast fashion junk and disposable items and ideas. Classics always endure. That's why they're classics.
“Even though it's 80 degrees today in Los Angeles, I'm going to wear my lime green Harris Tweed jacket when the sun goes down, in your honor. You two are the best in the business.”
Brian Wilson commented on Facebook that it was a: “A beginner's guide to Harris Tweed through French eyes…Never thought I would feature in a film about sartorial elegance but c'est la vie as they say in France.”