Outer Hebrides Tourism has appointed the individual who will now lead its destination organisation and spearhead the delivery of its strategy, Tourism Outer Hebrides 2020. 
Rob McKinnon, who joined the OHT Board in 2015 will become its first Chief Executive in October.
The first CEO of Outer Hebrides Tourism "will become a tourism leader, a destination champion and an advocate for our business owners," the organisation says. Rob's career has taken him from the islands of the Caribbean to the islands of the Outer Hebrides!   Along the way, he has spent time with Intercontinental Hotels Group and the Prince of Wales' social enterprises, Duchy Originals and Mey Selections.
He is also a tourism business operator himself as owner of Fir Chlis holiday let and director of Loomshed, a new Brewery launching in Harris next year. 
Supported by OHT's passionate Board of Directors and working in close collaboration with their private/public leadership group, Rob will soon see this is more than just a desk job.
Chair of OHT, Ian Fordham commented: “The appointment of a Chief Executive to lead OHT is a significant step forward in our development as an organisation, and for tourism in the Outer Hebrides as a whole.
"Rob will work closely with our Board, our partners and business owners to shape and deliver our tourism strategy, grow the visitor economy, and support our 1000 tourism business members as they develop and grow.
The role has been possible thanks to funding from HIE. Joanna Peteranna, Account Manager with HIE’s Outer Hebrides Area Team, said: “Tourism is a key sector for HIE that can make a significant contribution to the economy of the Outer Hebrides.
"This is an important milestone for OHT and we are delighted to support the role for the next three years.”
Rob himself added: "Coming from a Harris family, this was an unmissable opportunity for me because it gives me the opportunity to lead the tourism industry in the Outer Hebrides in a way that reflects the islands’ history and my own upbringing."