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The AA is returning to the Western Isles…in terms inspecting and recommending hotels and other hospitality businesses.

This was announced this morning (Wednesday February 8) by Outer Hebrides Tourism which is the Destination Management Organisation for the Outer Hebrides with an active membership of hundreds of tourism businesses across the islands. 

The AA have been inspecting and recommending hotels for over a century and other hospitality businesses for more than 60 years and have a collaborative approach with the industry (VisitScotland, for example) to develop Common Quality Standards for their inspection and ratings. 

Establishments affiliated to the AA can take advantage of a range of scheme benefits and membership offers including a mark of excellence that customers recognise and trust.
With the reputation of the AA Quality Assessment and the AA Rosette Award so well known, Outer Hebrides Tourism say they are delighted to have attracted the organisation back to the islands after a number of years absence. 

To celebrate this partnership a 10% bespoke discount offer has been secured for any OHT members who wish to join the AA Hotels and Guest Accommodation schemes.  

Sarah Maclean, CEO of OHT said: “This partnership with AA is a perfect example of how we aim to support the tourism and hospitality sector locally.

"We are delighted that AA were so keen to work with us to get the Outer Hebrides on their accreditation map once again and especially to be able to negotiate an exclusive discount for our members.”
The AA welcomes applications from restaurants, guest accommodation, hotels and self-catering properties.
Robert Martin, the AA Head of Inspections and Assessments, said: “We are delighted to be working in partnership with Outer Hebrides Tourism and look forward to recognising many of the great places to stay and eat in this wonderful location”    

Outer Hebrides Tourism is a Community Interest Company, which exists to develop, promote and sustain the tourism industry in the Outer Hebrides.  The new tourism strategy for the Outer Hebrides, entitled “Sealladh 2030/Outlook 2030”, was developed in a public-private partnership by OHT, Comhairle nan Eilean Siar, Highlands and Islands Enterprise and Visit Scotland. View it here