The Outer Hebrides is not just a place to live and a place to visit, it’s a place to study - both actually on the islands and on-line from the Islands.
Normally the college makes a special effort to remind the tens of thousands of festival-goers about the opportunities it offers both for studying by people who live here - and those from far away.
Indeed, people come from all over the world to study at the college as they do to come to the Festival - and they are often attracted by the music and arts opportunities in both cases as well.
The Hebridean Celtic Festival commented: "This serves as a reminder of the far reaching support HebCelt offers its community, sadly missing this year!"
The new campaign is built around a website with the theme of Studying, Living and Playing in the Hebrides - www.studyliveplayhebrides.co.uk
The new website aims to showcase the whole experience to remind islanders of what’s on their doorstep, to encourage people from afar to move here to enjoy the opportunities, and also to generate more students to study the huge range of courses on-line, an area where the Lews Castle College was a genuine pioneer 25 years ago.