The culture and heritage of the Western Isles could create international marketing opportunities for island businesses, and a free seminar this month is aimed at helping make the most of the chance.
The sessions, in Stornoway on Wednesday 26 and Thursday 27 February and in Benbecula on Tuesday 25 February, are being planned by Highlands and Islands Enterprise (HIE) and booking is now open for the free places.
Our Culture and Heritage: International Market Opportunities is targeted at businesses in the heritage, tourism and creative industries, offering a chance to find out how you can use heritage and culture to expand business internationally.
The event description says: “The unique culture and heritage of the Outer Hebrides can be harnessed to create significant trading relationships across global markets. To help local organisations tap into this unique opportunity, we’re running events in Stornoway and Benbecula, in partnership with the Great Place Scheme.
“There are two events in each location. One is an open information session for any organisation interested in utilising heritage and culture to attract international markets. It will highlight the vast opportunities available and give practical advice to organisations to help them realise their potential.
“The second is an intensive workshop for organisations already attracting or aiming to attract international audiences but want to develop a strategic plan to ensure sustainable growth. This workshop will explore topics such as market research, routes to market, contractual considerations and the benefits of collaboration.”