Outer Hebrides Tourism (OHT) have today launched a newly refreshed industry-facing website.
Thanks to matched funding from HIE and Coastal Communities, the site has been built using mobile first technology to offer a quality user experience for business browsers across desktop, mobile and tablet.
The new site highlights what OHT does to promote the Outer Hebrides as a world-class visitor destination, to champion tourism businesses and provides new tools and resources to support the organisation's tourism business members.
Linda MacLeod Brown, media director for OHT commented: “It boasts improved navigation, new content and shouts the ‘Join Us’ message to help OHT extend its industry membership and so broaden our voice as the ‘go-to’ organisation to develop, promote and sustain tourism in the Outer Hebrides”.
www.outerhebridestourism.org will grow as a hub of information for Outer Hebrides tourism businesses – a new ‘members only’ space (coming soon) will provide members with access to new content, tailored resources, supplier discounts and information to support their business as well as a forum to network with others.
Membership of Outer Hebrides Tourism has grown by 76% in the past year, with almost 400 members, around 40% of the total number of tourism businesses in the Outer Hebrides.
Businesses linked in any way to tourism across these islands are encouraged to join at www.outerhebridestourism.org to find out more about opportunities that all local tourism business owners can be part of including training, marketing, networking, PR opportunities and lots more.
OHT's destination marketing website for tourists, www.visitouterhebrides.co.uk, had 1.3 million page views this past year, up 17.5% from the previous year and also has had 250,000 unique page views, up 16% from the previous year. Social media platforms continue to grow with over 16000 followers currently on Twitter, Facebook and Google+.
OHT hope that this new, industry-facing website will generate strong interest from local tourism businesses interested in accessing this visitor interest.