Sandwick Bay Candles of Stornoway achieved some national recognition this week after being recognized by Theo Paphitis, well-known for his appearances as one of the “dragons” on the BBC business programme Dragons' Den.
Company founder Megan Macdonald joined in Theo Paphitis’ ‘Small Business Sunday’ event on Twitter – and was one of six businesses recognised from across the UK on Monday night (April 29th) .
She replied: “Still buzzing! But need to get some sleep as a busy day planned tomorrow. So much love and support thank you everyone. Wow!!! Thank you! So much excitement in the workshop right now.”
Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theois chairman of Ryman Stationery plus Boux Avenue lingerie, Robert Dyas and latest acquisition London Graphic Centre.
Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5pm and 7.30pm each Sunday count.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then retweeted. As he has over 500,000 followers, this provides a massive boost to the chosen lucky businesses.
The benefits range from increased Twitter followers, to positive media publicity and crucially for many, increased sales!
Theo says, "I admire people who have passion and energy. If you cannot bore your friends to death about your own small business, then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their 'sell' directly to me.
“All my businesses are privately-owned and entrepreneurial in spirit. My stationery firm Ryman has thousands of small business customers, which is why they are now kindly sponsoring #SBS.
“ I want to offer benefits to #SBS winners, past and present and the link with the stationery retailer allows me to do this, so thank you CEO Kypros Kyprianou and Co.
“My vision is that everyone who has ever won an #SBS retweet from me becomes part of a friendly club. Like-minded individuals can share successes and learnings. This website will give a valuable profile to the winners chosen to date and should help those who have not yet won but want some tips on how to do so. You will find news about the latest winners plus events and activities of interest.
“I know I have been lucky in business and I am keen now to spread goodwill to others, of course not forgetting that very often, you make your own luck by making use of every opportunity."