Travellers on the Glasgow Subway are being enticed to get a taste of the Outer Hebrides.
Outer Hebrides Tourism hopes “our OH! Poster campaign has informed and inspired travellers as they have headed up and down the escalators at St Enoch, Buchanan St and Shields Road stations over the last few weeks.
“This poster campaign aims to create surprise, joy and discovery – emotions that are experienced when visiting the Outer Hebrides. We hope this will entice new and return visit to the islands to experience these emotions for themselves, with their loved one, family or friends. It is a reminder that the Outer Hebrides is accessible by air and sea, all year round.
“Glasgow International visitors can spot the posters on the escalators in the middle of one of the LOOP Festival subway art installations
“We would encourage people to seek out the Outer Hebrides for a holiday that combines activity and serenity all in one as you explore the special mix of Scottish islands.”
OHT continues: “Stretching from the famous lighthouse at the Butt of Lewis in the north down to beautiful Barra, almost 200 miles to the south. In between, you can enjoy the best of Scotland’s wildlife surrounded by epic scenery and stroll uninterrupted along some of the finest beaches anywhere on the planet.
“Discover more by exploring the Outer Hebrides Tourism website www.visitouterhebrides.co.uk/oh for a wealth of info on what to see and do, where to visit, the hot spots and the hidden gems!
Outer Hebrides Tourism is a Community Interest Company, which exists to develop, promote and sustain the tourism industry in the Outer Hebrides.
Tourism generates £53m in economic value for the islands, sustains 1000FTE jobs, and is one of the key growth sectors in the economy of the Islands.
There are approx 218,000 visitors per year, 900 accommodation providers directly supported by tourism, and 100’s of other businesses whose livelihoods depend on the visitor economy.
The current tourism strategy for the Outer Hebrides, entitled “Tourism Outer Hebrides 2020”, developed and delivered in a public-private partnership by OHT, Comhairle nan Eilean Siar, Highlands and Islands Enterprise and Visit Scotland. View it here.