Outer Hebrides Tourism has appointed a new marketing co-ordinator to make the most of the numerous stories the islands have to tell.
Christina Morrison (28) has come to the post after studying and working in events and marketing in Glasgow and in the islands. She'll be working from home in South Uist, with a remit to support tourism businesses with marketing that works for everyone.
Christina told welovestornoway.com: "This is a new post which has been supported by CnES, and I expect to work on a series of active campaigns, including launching a brand new website in January, ready for the 2020 tourism season.
"There are some exciting campaigns coming up in the near future which will be launched through the new website and social media. We will be working with CalMac, VisitScotland and with tourism businesses to tell stories bringing together the key themes that draw people to the islands.
“We want to change the approach to visitor marketing so that it is more about experiences and emotions – inspirational and tantalising, using themes such as 'mind, body, spirit' and 'epic landscape' to create a desire to be here."
In the short term, Christina is collecting material including images and stories and creating content to support the new themes as well as completing press and media work on some of this year’s existing themes.
Tourism businesses will be able to take up support from OHT for their own marketing. Christina said: "OHT, HIE and CnES have decided this is what's needed for the islands. The messages going out are quite mixed at the moment, heavily dependent on what each business wants to say and can afford. I'll be trying to harmonise it all so that we are telling the same story and bringing the benefit of tourism to every part of the islands."