Two iconic brands, Triumph Motorcyles and Harris Tweed Hebrides, have teamed up to create a video which charts the spectacular journey between their respective headquarters – all in aid of the fight against prostate cancer.
In advance of Sunday’s Distinguished Gentleman’s Ride, when motorcyclists around the world - many wearing tweeds - take to the open road in aid of men’s health charities, Triumph commissioned a special bike called The Dapper Bonnie which incorporates Harris Tweed into its design.
They gifted the bike to Phil Green, who continues to fight prostate cancer and provides a commentary for the journey from the Harris Tweed mill at Shawbost on the Isle of Lewis to the Triumph base at Hinckley in Leicestershire. The video has gone viral aided by Triumph’s 3.2 million followers around the world.
Phil speaks of the common features of craftsmanship that make Triumph and Harris Tweed an ideal combination and how, with the sense of freedom which riding the bike through magnificent scenery brings, “I can forget I’ve got cancer”.
Tomorrow, according to the organisers: “120,000 distinguished gentlefolk in over 650 cities worldwide will don their cravats, tustle their ties, press their tweed, and sit astride their classic and vintage styled motorcycles to raise funds and awareness for cancer and men’s health”.
The event was founded by Mark Hawwa in Sydney six years ago and was inspired by a photo of Mad Men’s Don Draper astride a classic bike, wearing his finest tweed suit. Riders will gather in many British cities from Aberdeen to London and close to £1 million has already been pledged in the UK alone.
Harris Tweed Hebrides creative director, Mark Hogarth, said: “We’ve been delighted to work with Triumph on this project which not only combines two great British brands with world-wide recognition but also chimes perfectly with the Distinguished Gentleman’s Ride ethos”.
The video, which will be edited in various forms for different channels, was made by Glasgow company BLK29, and includes the spectacular scenery of Harris, the Uig area of Lewis and the Lake District.