Benbecula, Eriskay, Berneray, Grimsay, North and South Uist. are set to benefit as CalMac Ferries launches a new national marketing campaign ahead of the 2019 tourism season, designed to raise awareness of Uist as an unmissable getaway.
The ‘Sea Uist Soon’ campaign is spearheaded by CalMac Ferries and supported by Outer Hebrides Tourism (OHT).
The campaign will comprise marketing, PR, experiential, digital information and social media activity which will encourage visitors to ‘seek out the extraordinary’ throughout the islands.
The new campaign will begin this month, with marketing teams out on the streets of Glasgow, Edinburgh, Inverness and Manchester alongside on-board activity across the CalMac fleet.
Andrew MacNair, Head of Marketing at CalMac Ferries said: “The Outer Hebrides are becoming one of the most talked about tourism destinations the world over, and ‘The ‘Sea Uist Soon’ campaign has been created to ensure a successful tourism season in 2019.
"Following the operational issues endured last season, we wanted to continue to support the region not only with our services, but by working alongside the local tourism industry to promote all that’s great about Uist.
“By investing in this campaign we aim to demonstrate our commitment to the islands and the communities we serve and place the islands firmly on the radar of visitors when they plan their visit to Scotland this year.”
Rob McKinnon, Chief Executive of Outer Hebrides Tourism added: “This campaign has its origins in some tough discussions with CalMac following the problems which occurred last year.
"They have followed through on their commitment to invest in the region and help grow our tourism economy. Many of our most frequent visitors choose Uist as their base for their stay. This creative campaign aims to grow awareness among less seasoned visitors by showing them what we have to offer.”
The Scottish Highlands and Islands, including the Outer Hebrides, are part of Lonely Planet’s Top 5 region to visit in 2019, Top Travel Destinations by Airbnb and hailed as a top world tourist destination by CNN.
CalMac Ferries Ltd is one of the UK's largest and most experienced ferry operators. It operates 33 ferries on 50 routes providing 158,000 sailings per year. In the 12 months to December 2017, the company carried more than 5.2 million passengers, 1.4 million cars and 79,000 commercial vehicles.